Taiwan Tea Company Uses Steve Jobs [fake] to Sell Tea
A Taiwanese tea company uses a fake Steve Jobs to advertise it’s Tong Yi Cha!
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Steve Jobs ‘Lookalike” in Taiwan TV Ad Is American Expat Brook Hall and His Future Is Busy and Bright
Taiwan’s ‘face of Steve Jobs’ Brook Hall has a story to tell. And it’s much bigger than one 21-second TV ad. Dan Bloom reports from Taiwan
[hat tips to Torch Pratt and Rookie of CCU] Thanks, mates!
It was all smoke and mirrors, little wires and a great hair and make-up team in Taiwan, and the
magic of television editing.
And no, he’s not Steve Jobs, but a longtime expat in Taiwan named Brook Hall
sure is a good lookalike for the Apple chief exec. Hall who plays the
role of “Steve Jobs” in a popular tea drink commerical airing on
Taiwan TV, he’s almost a dead ringer for the tech icon — and the
similiarity is so strong that the video has gone viral across the
globe with over 185,000 hits on one YouTube channel created by
Zenroll.
Although Hall has never been identified before as the lookalike Steve
Jobs in the recent tea commercial, he now confirms it is indeed him. However, he has a much
bigger story to tell and this blog will tell it below. Read on.
A tea company set up the advert, and it was part part of an iPad
giveaway the firm was sponsoring. The ad was not sponsored by Apple and Steve Jobs
has not even seen it, most likely, according to sources.
From Hall’s perspective, the Jobs gig was — in Hall’s own words — – “a fun three hours to try to imitate him — there was a great
makeup and hair team, and little wires that pull your eyes and cheeks
that can reshape your face a bit. I just studied the walk and the
speech patterns.”
UPDATE: Youtube has marked the ad “private,” though a few other copies
were available when we checked. It no longer appears on the official
Pecos channel, either. We’ll let you know if we find out whether they
have pulled it for copyright violations or something else.
This ad is a twofer of bad taste: Taiwanese tea makers use a Steve
Jobs lookalike as they violate Apple’s policy on third-party
promotions.
The 21-second ad stars a fake Steve promoting Pecos tea and the
company’s iPad 2 giveaway.
Apple recently started enforcing its guidelines for third-party
giveaways — namely forbidding all iPad freebies. The guidelines (.PDF
here) were set out in April 2010, but Apple is only going after
companies who have not adopted them correctly now.